I used WhatsApp to communicate with some of my friends so I could conduct some audience research. I was able to talk to them easily. In contrast to the questionnaire only contained closed questions, I was able to use open questions. I was able to gather my friends' opinions more accurately which I wouldn't have been able to by using a questionnaire. By doing this, I was further able to understand the things my audience wanted and I was able to ask their opinions about things that I have already planned such as the colour scheme.
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